The Starbucks Story: Persistance and Determination (Innovators Series)
Do you know the real Starbucks story? Grab a cup of coffee as we kick off the first in our “Innovators” series where we focus on the women and men that have reshaped business, culture and society by innovating and taking that daring leap forward. Our first feature is Howard Schultz, the former Chairman and CEO of Starbucks. It may surprise you to learn that Schulz not establish Starbucks. But he provided that innovative speak — that critical idea that would transform Starbucks from a Seattle coffee shop into an incredibly popular global brand.