Consumers Increasingly Seek Sustainable Products

Consumers are increasingly seeking sustainable products and they overwhelmingly support Sustainability and brands that “deliver on the pursuit of purpose and that drive a culture of sustainable innovation are the frontrunners”. Scroll below for more. Click here to access TBG’s Sustainability/CSR solutions and services.

Per the World Wildlife Fund: “Globally, the popularity of online searches for “sustainable” products increased by 71% between 2016 and 2020 — marking an “eco-awakening”.

The study, which was conducted by the Economist Intelligence Unit, analyzed measures, perceptions and behaviors to support nature in 27 languages ​​in 54 countries, covering about 80% of the population.

As Cristianne Close of the World Economic Forum noted in an excellent column:

“New research shows support for sustainable business is growing in both developed and developing economies.

• Many consumers believe brands bear as much responsibility for positive change as governments.

• Business must commit to protecting nature and natural systems.

Momentum has been building for some time around brand purpose – a reason to exist beyond making money. Now, given the latest research published today, we know that it’s no longer acceptable or smart to ignore sustainability in business.

It should be of considerable interest to the business community then that a key finding in a new global report from The Economist Intelligence Unit, commissioned by WWF, shows a staggering 71% rise in online searches for sustainable goods globally over the past five years.

This “eco-wakening” is not just occurring among consumers in high-income countries, but is also strong in developing and emerging economies, with an increase of 24% in Indonesia, for example, and a phenomenal rise of 120% in Ecuador.

“Over the same time frame, public concern for nature globally has risen by 16% and has continued growing during the pandemic. Since 2016, over 159 million people have signed online petitions in support of nature, with protests growing in strength and frequency. A remarkable 96% of survey respondents in Brazil see nature loss as a serious problem.”

EDITOR’S NOTE: TBG Purpose is the preferred Corporate Social Responsibility (CSR)/Sustainability partner for corporations, institutions and governments. We help you to achieve your CSR/Sustainability and Corporate Citizenship objectives in line with your corporate, social, environmental and financial goals.