Diversity, Equity and Inclusion (DE&I) Solutions:

TBG’s Diversity, Equity and Inclusion (DE&I) Team helps companies to implement impactful and measurable solutions focused on workplace, economic and social equity and BIPOC inclusion.

As a New York-based, African-American-owned company with a global reach across 150 countries, TBG/TBG Purpose maintains a unique perspective on DE&I. As a company that is rooted in the United Nations and the SDGs, we are uniquely equipped to deliver Impact-focused solutions. We take a wide view of diversity to include ethnicity; race; nationality; gender; veteran status; ability; work styles; preferred languages; work styles; generational and cultural contexts; sexual orientation; and gender identity.

Given our roots in Sustainable Development, we fuse Economic & Financial Inclusion into our DE&I solutions and we work with corporations of all sizes to deliver unique DE&I solutions including:

  • DE&I Diagnostic Assessment — We conduct rapid diagnostic assessments to provide a clear picture of your DE&I status across all of the key elements (race, ethnicity, gender, orientation, ability, age/generation).

  • DE&I Strategy Development — We develop strategies based on best practices, strategic priorities, corporate objectives and deep workforce and community engagement.

  • DE&I Program Development and Implementation — We work with senior executives to develop and implement core programs that are measured, monitored, and optimized over time.

  • DE&I Learning Solutions — We develop learning solutions based on interactive, in-person, all- or half-day session leaders through a hands-on inclusion curriculum focused on inclusive leadership.

  • DE&I Partnership Development — We leverage our insights and community relationships to develop strategic partnerships for long-term engagement.

  • DE&I (Diversity & Sensitivity) Workshops — Our workshops help people understand how unconscious  bias undermines diversity and inclusion, effective decision-making, collaboration, and management.

  • DE&I Economic Development & Financial Inclusion  — We leverage our experience in Economic Development to help corporations and stakeholders to develop impactful Financial Inclusion & Economic Growth programs.

  • DE&I Investment Solutions — We work with corporations and investment partners to develop investment projects focused on minority communities.

  • DE&I Multicultural Marketing Focus Group — We work with marketing agencies and (in-house) marketing professionals to identify and address potential issues in the production and design stages.

Our Services & Solutions:


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D&I Report Card

D&I Audit/Review

Workshop (full-day)

Assessments & Survey

Executive & Staff Training

ADA Compliance

Strategy Development

Inclusive Marketing

Strategic Partnerships

Diversity Officer Training

Financial Inclusion/Impact Investment




D&I Report Card

D&I Audit/Review

Workshops (half-day)

Assessments & Surveys

Executive & Staff Training

ADA Compliance

Strategy Development

Inclusive Marketing

Strategic Partnerships

Diversity Officer Training




D&I Report Card

D&I Audit/Review

Zoom Workshops 

Assessments & Surveys

Executive & Staff Training

ADA Guidance

Strategy Analysis 

Marketing Guidance

Partnership Guidance

Multicultural & Inclusive Marketing Solutions:

Over the last few years, we have witnessed numerous brands recalling racially/cultural insensitive marketing and products (note: H&M, Gucci, Volkswagen). We work closely with corporations to ensure that all marketing materials are culturally inclusive and racially sensitive. This process includes the following:

    1. Concept & Creative Review — We subject creative, including concepts to rigorous analysis to ensure inclusivity and cultural/racial sensitivity.

    2. Rapid D,E&I Focus Groups — We help clients to quickly assemble Rapid Focus Groups to generate instant feedback throughout the conceptual and production and post-production stages.

    3. Language Translation Services –– We leverage our in-house translation team as well as TBG’s Global Consultancy Network, which includes 500+ experts in 150+ countries to identify potential issues.

    4. Recruitment of BIPOC Creatives –– Through our partners and networks, we help companies to access talented  black, Indigenous and people of color creatives.

DE&I Quiz:


Diversity and Inclusion: Black hand and white hand touching at fingertips over black and white squares

Black History Month (February, 2021):

TBG/TBG Purpose celebrates Black History Month and will be showcasing inspirational Black icons via our Instagram (@TBGPurpose) as well as the Top 100 Black inventors here on this page. A  quick background on Black History Month: What began as Negro History Week was created by Carter G. Woodson in 1926, a noted African American historian, scholar, educator and publisher. It became a month-long celebration in 1976. The month of February was chosen to coincide with the birthdays of Frederick Douglass and Abraham Lincoln.

Here is some more background information (via History.com):

NAACP: On February 12, 2019, the NAACP marked its 110th anniversary. Spurred by growing racial violence in the early 20th century, and particularly by 1908 race riots in Springfield, Illinois, a group of African American leaders joined together to form a new permanent civil rights organization, the National Association for the Advancement of Colored People (NAACP). February 12, 1909, was chosen because it was the centennial anniversary of the birth of Abraham Lincoln.

Heavyweight Champ: Jack Johnson became the first African American man to hold the World Heavyweight Champion boxing title in 1908. He held onto the belt until 1915.

First Lawyer: John Mercer Langston was the first Black man to become a lawyer when he passed the bar in Ohio in 1854. When he was elected to the post of Town Clerk for Brownhelm, Ohio, in 1855 Langston became one of the first African Americans ever elected to public office in America. John Mercer Langston was also the great-uncle of Langston Hughes, famed poet of the Harlem Renaissance.

Famous Protestors and Activists: While Rosa Parks is credited with helping to spark the civil rights movement when she refused to give up her public bus seat to a white man in Montgomery, Alabama in 1955—inspiring the Montgomery Bus Boycott—the lesser-known Claudette Colvin was arrested nine months prior for not giving up her bus seat to white passengers.

Supreme Court Justice: Thurgood Marshall was the first African American ever appointed to the U.S. Supreme Court. He was appointed by President Lyndon B. Johnson and served on the court from 1967 to 1991.

Eminent Scientist: George Washington Carver developed 300 derivative products from peanuts among them cheese, milk, coffee, flour, ink, dyes, plastics, wood stains, soap, linoleum, medicinal oils and cosmetics.

First Senator: Hiram Rhodes Revels was the first African American ever elected to the U.S. Senate. He represented the state of Mississippi from February 1870 to March 1871.

First Woman Representative: Shirley Chisholm was the first African American woman elected to the House of Representatives. She was elected in 1968 and represented the state of New York. She broke ground again four years later in 1972 when she was the first major party African American candidate and the first female candidate for president of the United States.

Self-Made Millionaire: Madam C.J. Walker was born on a cotton plantation in Louisiana and became wealthy after inventing a line of African American hair care products. She established Madame C.J. Walker Laboratories and was also known for her philanthropy.

Oscar Winner: In 1940, Hattie McDaniel was the first African American performer to win an Academy Award—the film industry’s highest honor—for her portrayal of a loyal slave governess in Gone With the Wind.

First Professional Black Baseball Player: On April 5, 1947, Jackie Robinson became the first African American to play Major League Baseball when he joined the Brooklyn Dodgers. He led the league in stolen bases that season and was named Rookie of the Year.

First Black Billionaire: Before Oprah Winfrey and Michael Jordan joined the billionaire’s club, Robert Johnson became the first African American billionaire when he sold the cable station he founded, Black Entertainment Television (BET) in 2001.

First Black President: In 2008, Barack Obama became the first Black president of the United States.

First Black Vice President: In 2021, Kamala Harris became the first woman of African or Asian descent to become vice president. Harris’s mother immigrated to the United States from India and her father immigrated from Jamaica.

Population Growth: The Black population of the United States in 1870 was 4.8 million; in 2018, the number was 44.1 million.


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