Introducing TBG Purpose!
By admin January 30, 2019

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The Bassiouni Group is excited to announce the launch of TBG Purpose ( new division solely focused on customized Corporate Social Responsibility (CSR)/Sustainability solutions for global corporations, SMBs/SMEs and INGOs/NGOs.

As a company rooted in International/Sustainable Development, we have always provided a mix of CSR services within our Consulting portfolio. We also co-founded CSR Leaders, a leading LinkedIn group comprised of 8000+ CSR practitioners, several years ago. However, given the increasingly evolving marketplace and demands from customers and shareholders alike, we decided to take a new approach and create a truly comprehensive CSR product suite.

TBG Purpose is part of the ongoing expansion of our Consulting business and it is also reflective of our unique position in the nexus between business, government and industry. More importantly, it is the result of a two-year process during which we studied best practices, developed innovative new tools and systems and assembled a team of leading CSR/Sustainability experts from around the world covering all key sectors ranging from Consumer Goods and Finance to Healthcare and Manufacturing.

In keeping with TBG’s overall approach, we didn’t want to go with “business as usual”. Instead, we wiped the slate clean and set out to ask three key questions of CSR/Sustainability clients: What does CSR/Sustainability mean to you? What is your core mission? Finally, what is your company’s purpose? This is what drives our approach to CSR/Sustainability – your purpose and our ability to align the tools, services and solutions you need to achieve that purpose.

We believe that effective CSR should be a channel for your company and employees to directly engage in social and environmental betterment. In order for your company to achieve maximum impact, TBG Purpose will create a customized program and link your company with unmatched access to a diverse network of INGO/NGO partners; sectoral, thematic and regional experts (including our Global Network of 500+ experts in 100+ countries); and innovative monitoring and measurement practices gleaned from our INGO experience to provide extensive data on your impact.

So, with that said, we are excited to welcome you to TBG Purpose. Please click here ( for more on our services and send us an email ( to schedule a complimentary information session and TruePurposeSM diagnosis. If you’re a CSR leader, please click here ( ) to participate in the inaugural CSRLeaders/TBG Purpose Q1 industry survey and click here ( for your TruePurposeSM Diagnosis. We look forward to hearing from you and working closely together!

Thanks for sharing !

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