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What is Your Fashion Footprint?
By admin May 1, 2019

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Everyone that wears clothes participates in the fashion industry. The process of sourcing materials making clothes, shipping orders across the globe, wearing the clothes and disposing of them is a trillion-dollar industry. We can all do more to become aware of how our clothes are made, how often we wear the items in our possession and what we do after we no longer want to wear the clothes.

The goal is to make the fashion industry more sustainable and innovative. Leslie Johnston, Executive Director of C&A Foundation, leads a team of people to change the fashion industry. She believes that the fashion industry needs technical innovation in how clothes are made and process innovation of how clothes are sold and used. Clothes are usually down-cycled to be used as insulation or end up in landfills. The C&A initiative Fashion for Good is a collaborative platform that brings together brands and retailers to scale and try innovations within the supply chain. Colorifix is a company that developed dyeing technology to reduce its environmental impact a cost-effective way. Colorifix uses colors naturally produced by microbes, plants, animals, and insects with advanced synthetic biology methods to convert sugar molasses into colorants suitable for textile dyeing. This process of transfixing color on fabrics saves water and energy. Above all, transforming the industry requires more awareness and transparency about production of fabrics.

Fashion activism is also a movement that uses fashion as a medium to bring awareness to social issues and spark action. Céline Semaan, the founder of Slow Factory, started Study Hall, a fashion sustainability conference. The narrative of environmental sustainability has roots in colonialism and white supremacy where the most powerful countries have been exploiting other countries rich in resources in unsustainable ways for centuries. Study Hall is becoming a hub of ideas, innovation, conversation and collaboration, dedicated to exploring the oral traditions tied to indigenous knowledge, black and brown experiences, and non-Western histories. Study Hall is a platform building partnerships with MIT Media Lab and the United Nations that connects academia, policy, and industry.

The latest Study Hall event: “Sustainability as a Culture” took place at Central Saint Martins, London UK April 27 th, 2019. Conversations at the conference were exploring the themes of racial justice, responsible sourcing, and manufacturing, circularity, and authenticity in design in a space that can be live streamed for the public. When presented with the question about sustainability and affordability for the average customer who may not have the funds to purchase better quality items, Semaan said it is her favorite topic, and it is an important question. She encourages people to rethink about the cost per wear of items, especially for shoes and coats that are staple pieces of your wardrobe. She also suggests buying vintage, exchange clothes and exploring online services like therealreal.com.

Consumers have been demanding sustainability from various industries. Second-hand fashion is becoming big business. The resale market is worth an estimated $20 billion, and will more than double to $41 billion by 2022, according to 2018 ThredUp Resale Report. While the fashion industry has to shift its overall production process, consumers can make the most of what they already have. Some tips to remember as a consumer are to demand transparency from your favorite brand; assess your closet; wash clothes on cool and air dry; upcycle and repair pieces, and shop less and buy well.

 

For more information:

Why Recycling Our Clothes Won’t Save the World

Why I Started a Sustainable Fashion Conference Series

The Easiest Way To Practice Sustainable Fashion-And Make Money Doing It

How young people are shaping the future of sustainable fashion

Fashion Activism: Rethinking What We Wear and What it Means


Thanks for sharing !


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